Casting a quick look over the lipsticks on the Charlotte Tilbury concession, I stride onwards into the menswear department at Peter Jones, the branch of John Lewis that occupies pole position on Sloane Square in London.

This is no morning mooch around the beauty counters — I’m here to have injections of skin-rejuvenating Profhilo in my decolletage at the new tweakments clinic that is tucked away behind the men’s suits. Peter Jones? Tweakments? Yes, you read that right.

Lip-boosting fillers, fat-freezing devices and injectable wrinkle-busters are now on offer here and at five other branches of John Lewis & Partners.

Click here to view the article in The Daily Mail.

The high street mega-retailer has started the injections for shoppers after an ever-increasing interest in anti-wrinkle treatments.

The London, Edinburgh, Milton Keynes, Southampton, Kingston and Cambridge shops will offer lucky locals injectable treatments as well as facials, laser hair removal and other aesthetic treatments.

But only over 25s will be able to enjoy the service, provided in partnership with Cavendish Clinic and they have to have a consultation first.

Jason Wilary-Attew, head of beauty at John Lewis, said: “We know there’s increasing awareness and demand among consumers for advanced beauty treatments.

“After careful consideration, we were keen to partner with a trusted, medical clinic brand which would deliver this service.”

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The quintessentially British store has given its seal of approval to injectables. Does this mean we’ll never be knowingly over-treated?

To many British people, John Lewis is a bastion of reliability, often prefixed with the words “good old”, within whose fragrant floors we go about the business of feathering our nests. Le Creuset pots, Easy Care sheets, Arthur Price cutlery, Egyptian Cotton towels – we’ve bought them all in John Lewis. It’s where some of us have had our wedding lists and others have taken our school uniform lists, safe in the knowledge that its stain repellant skirts and scuff-resistant shoes will go the distance. 

What we haven’t ever bought at John Lewis, however, is a new face. For while the redoubtable store may sell many things, it has never sold injectables. Until now. In what is surely a sign of the times – though a sign of what, exactly, is more nebulous – the 158-year-old store is set to offer a slew of aesthetic treatments in-store, including high-tech facials, Coolsculpting body treatments and dermal fillers, all administered by the Cavendish Clinic, which has more than a decade’s experience in the field. 

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“In the last two years, we’ve seen an at-home beauty tech boom and launched our first ever beauty tech department with LED light masks and facial toning devices. Our collaboration with the Cavendish Clinic is an acceleration of these services, where customers can visit a clinic in selected John Lewis stores to experience Cavendish bespoke skincare plans and consultations.”

Anyone squeamish should look away now as Cavendish Clinic offers the most thoroughly cleansing facial out there, and you can see everything that is extracted in the process.